blackfishing

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blackfishing

The act of a non-black person, most often a white woman, altering their appearance so as to appear black or incorporating aspects of black culture and beauty into their appearance. The term is intended as a criticism of such actions and is based on the slang word "catfishing," the act of misrepresenting oneself with a false identity, typically through online correspondence. People are saying this one influencer is blackfishing because of the way she uses makeup to make her skin look much darker.