bigger bang for the buck

bigger bang for the buck

More for one’s money. The term was invented in 1954 by U.S. defense secretary Charles E. Wilson, who was advocating better use of defense appropriations, relying principally on nuclear deterrents; “bang” refers to a nuclear explosion. Later it was extended to numerous civilian contexts calling for better value. It echoes an older advertising slogan for a soft drink, “More bounce to the ounce.”
See also: bang, big, buck