best-kept secret

best-kept secret

A certain aspect, fact, location, or activity, usually touristic or commercial in nature, that is or purports to be not well known to the public but deserving of praise or attention. The newspaper called the restaurant the city's best-kept secret. While everyone wants to visit the Ring of Kerry, the Dingle Peninsula is really one of Ireland's best-kept secrets.
See also: secret
References in periodicals archive ?
It's like the best-kept secret SERGE ORLOV ON HOW HE DISCOVERED THE OPTION
Once a 'best-kept secret' she is now 'best-kept secret' she is now referred to as Britain's best-loved psychic.
These public swimming places are no longer local residents' best-kept secret, with reviews published in newspapers and star ratings given according to the lake access and quality of the facilities.
He's been wowing audiences for years now, and a master of his game, his tricks and mind manipulations are still the best-kept secret in entertainment.
The Federation of Master Builders (FMB) and George Clarke, architect and TV presenter for Channel 4, are calling on homeowners throughout Yorkshire and Humberside to share their best-kept secret - the name of a brilliant builder - as they search to find the best builder in Yorkshire and Humberside and ultimately the best in Britain.
El Camino The Black Keys Blues rock duo Patrick Carney and Dan Auerbach have enjoyed best-kept secret status but that's set to change with their seventh studio album helped by producer Brian "Danger Mouse" Burton.
The best-kept secret of the life settlement industry
Oman could be the world's best-kept secret, but probably not for long, writes Lydia Moss in her report titled 'Oman With A Plan' in the December 2008 issue of the US-based monthly magazine Global Traveller.
It was recently described as possibly "the best-kept secret in Wales" in an Echo restaurant review.
The 1007 is Peugeot's best-packaged and best-kept secret so far.
This is probably the best-kept secret of graphic designers and in-house marketing people: royalty-free stock photos at rock-bottom prices at iStockphoto.
For example, the Messenger, in broadsheet format, displays six news capsules down the left column as well as two or three lead stories on page one; it clearly divides diocesan, national, and international news; and it has a long, thoughtful editorial, like the January 13 essay on the distinction between an individual act of charity and the "best-kept secret" of the church's teachings on social justice.
In "How Christian Are Christian Churches?" you point out that "none of the largest denominations yet embraces gay lives fully." Perhaps the best-kept secret for GLBT religious and spiritual seekers in the mainstream press is that some small denominations do embrace gay lives fully, and have done so for decades.
Anyone on the verge of launching a career should know that summer internship programs are Americas best-kept secret. They offer eager, inexperienced young people the best opportunities to gain exposure in any particular industry.
Once considered the "best-kept secret" of global companies, it has grown into an advanced industry capable of providing a broad and highly specialized range of services to different sectors in the local and foreign markets.