be short and sweet

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be short and sweet

To be brief while still being satisfying or to the point; to be succinct. This meeting needs to be short and sweet—I don't have a lot of time today. The film is short and sweet, telling its story while never outstaying its welcome.
See also: and, short, sweet

be ˌshort and ˈsweet

(informal) last for a short time, but still be good or pleasant; be good because it is short: The patient is very tired, so make your visit short and sweet.The chairman promised to make the introduction short and sweet.
See also: and, short, sweet
References in periodicals archive ?
Some international Web sites pride themselves on being short and sweet, like the World Book of Holiday Traditions (www.mgfx.com/holidays/contents.htm).