be bleeding red ink

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be bleeding red ink

To be struggling financially, as of a business; to be consistently losing money. Red ink was traditionally used when indicating withdrawals from a business account. If our company is still bleeding red ink like this at the end of the quarter, we'll be in real danger of going bankrupt.
See also: bleeding, ink, red
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

be bleeding red ink

JOURNALISM
If a company is bleeding red ink, it has severe financial problems. Even large companies are bleeding red ink. The company reported huge losses for the year ended March 31, but vowed that after three straight years of bleeding red ink, the worst is behind them. Note: This expression comes from the practice in the past of using red ink to fill in entries on the debit side of a book of accounts.
See also: bleeding, ink, red
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
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