be bleeding red ink

be bleeding red ink

JOURNALISM
If a company is bleeding red ink, it has severe financial problems. Even large companies are bleeding red ink. The company reported huge losses for the year ended March 31, but vowed that after three straight years of bleeding red ink, the worst is behind them. Note: This expression comes from the practice in the past of using red ink to fill in entries on the debit side of a book of accounts.
See also: bleeding, ink, red