be all about (oneself, someone or something)

be all about (oneself, someone or something)

To be solely focused on oneself, someone, or something. She's all about herself these days, so I doubt she even heard a word you said. This documentary is all about the fashion industry.
See also: all, someone

be all about somebody/something

(informal) used to describe the subject or purpose of something: This book is all about Greece.Now then, what’s this all about (= what is the problem)?It’s all about money these days.
See also: all, somebody, something