And in every election, Modi is in the front-line, leading his party's cadre, back-room boys
who shape public opinion on social media and a sympathetic media that amplifies his message.
Special praise is due to Bobby Moncur, the undoubted North East footballer of the year, and to the back-room boys
, Joe Harvey, and coach Dave Smith.
Unfortunately, as a result of that utter lack of sensationalism - concentrating on the back-room boys
in the white coats and the stoic, laconic plod who never gave up - the whole thing felt like a cross between an Open University broadcast and a Crimewatch reconstruction directed by Ken Loach.
IT'S unlikely that the Vatican back-room boys
planning Benedict XVI's visit to Britain consult the stars for omens and lucky dates.
Montgomerie also revealed a surprise fourth vice-captain, Sergio Garcia accepting an invitation to join Paul McGinley, Darren Clarke and Thomas Bjorn among the back-room boys
As long as designers are content to be 'back-room boys
', then they will not get noticed nor recognised.
IT'LL be interesting to see which way the viewing vote gets split as the tangled personal lives of the back-room boys
and girls at Westminster go up against New Street Law.
Safety and functionalism have been assumed as architecture's invisible supports, provided by relatively anonymous back-room boys
, psychologically separated from the engineering giants of the industrial age.
The back-room boys
have come up with an incredibly light braid rod which delivers exceptional action.
Her back-room boys
and girls should get medals ( well done!
'Top spot is a huge pat on the back for the coaching staff, players and back-room boys
from where we first started to where we are now,' said Forster.
It was entirely suitable that England rugby's back-room boys
were also recognised by the Queen and Government this week.
Woodward pledged his support for the back-room boys
who work behind the scenes.
BALLINGARRY, one of the back-room boys
in the all-star Ballydoyle team, enjoyed his own share of the limelight when landing the Grade 1 Canadian International at Woodbine on Sunday.