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aw shucks

1. An expression of shyness, happiness, and/or embarrassment. In this usage, "shucks" can be used by itself. A: "You're just too sweet!" B: "Aw shucks, you're gonna make me blush."
2. An expression of disappointment. In this usage, "shucks" can be used by itself. Aw shucks, it looks like we're going to lose the game after all. Shucks, the rain clouds seem to be rolling in now.
3. Indicative of shyness and/or a lack of sophistication. The phrase is typically hyphenated in this usage. Charlie was a nice fellow with a sweet, aw-shucks demeanor.
See also: aw, shuck

(Aw) shucks!

exclam. a mild oath. (Colloquial.) Aw shucks, I ain’t never been this close to a woman before.
See also: aw