at face value


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at face value

1. Based on the way someone or something appears or seems, without being verified or investigated first. It's important that the current period of economic growth is not taken at face value by the government, as there is still a tremendous amount of work that needs to be done. You can't judge someone like Nicole at face value—she's actually much friendlier than she seems at first.
2. In exchange for the official price printed on a ticket (as opposed to a resale price determined by the seller). I'll even sell you the tickets at face value. Come on, that's a good deal! If we want to see The Rolling Stones, we need to get tickets at face value before they sell out—they'll be way too expensive once people start reselling them.
See also: face, value

at face value

from outward appearance; from what something first appears to be. (From the value printed on the "face" of a coin or bank note.) Don't just accept her offer at face value. Think of the implications. Joan tends to take people at face value and so she is always getting hurt.
See also: face, value

at face value

COMMON
1. If you take what someone says at face value, you accept it and believe it without thinking about it very much. Clients should know better than to take the advice of a salesman at face value. He can be a little too trusting at times and has a tendency to accept things at face value.
2. If you take someone at face value, you accept the impression that they give of themselves, even though this may be false. For a time I took him at face value. At that time, I had no reason to suspect him. She tends to accept people at face value. Note: The face value of a coin or banknote is the amount that is printed on it, although it may in fact be worth more or less than that amount, for example because it is very old.
See also: face, value
References in periodicals archive ?
Andy Nicol, who said he sold tickets to Eadie at face value and made nothing from it, declined to comment further.
And just in case a buyer was worried about lending for 20 years to such a dubious credit, there was a guarantee: If the company's bonds are not upgraded to investment grade within the next 10 years, it will buy all the bonds back, at face value.
00 per share of common stock and may be redeemed at face value by DRI, in whole or in part, at any time.
HCC may also be required to repurchase the Notes for cash, or its common stock, at face value plus accrued and unpaid interest upon the occurrence of certain change in control events occurring prior to April 1, 2009.
An investor group (in which a number of Company directors may participate) anticipates purchasing a substantial portion of the loans at face value in the near future.
0 million at face value of Convertible Preferred Stock and $43.
The shares are non-callable for 10 years, then may be called at face value at any time.