at face value


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at face value

1. Based on the way someone or something appears or seems, without being verified or investigated first. It's important that the current period of economic growth is not taken at face value by the government, as there is still a tremendous amount of work that needs to be done. You can't judge someone like Nicole at face value—she's actually much friendlier than she seems at first.
2. In exchange for the official price printed on a ticket (as opposed to a resale price determined by the seller). I'll even sell you the tickets at face value. Come on, that's a good deal! If we want to see The Rolling Stones, we need to get tickets at face value before they sell out—they'll be way too expensive once people start reselling them.
See also: face, value

at face value

from outward appearance; from what something first appears to be. (From the value printed on the "face" of a coin or bank note.) Don't just accept her offer at face value. Think of the implications. Joan tends to take people at face value and so she is always getting hurt.
See also: face, value

at face value

COMMON
1. If you take what someone says at face value, you accept it and believe it without thinking about it very much. Clients should know better than to take the advice of a salesman at face value. He can be a little too trusting at times and has a tendency to accept things at face value.
2. If you take someone at face value, you accept the impression that they give of themselves, even though this may be false. For a time I took him at face value. At that time, I had no reason to suspect him. She tends to accept people at face value. Note: The face value of a coin or banknote is the amount that is printed on it, although it may in fact be worth more or less than that amount, for example because it is very old.
See also: face, value
References in periodicals archive ?
"We will guarantee anyone who purchased a ticket via Viagogo that we will sell them a ticket at face value once they have got their money back from Viagogo, like the many fans who went to see Ed Sheeran."
Tickets are being sold at face value plus a standard 10% booking fee and are available for the Metro Radio Arena shows on October 25, 26 and 27.
Taking into account the short-term bonds issued by the Central Bank of Azerbaijan (AZN 2 bn at face value) the total issue of the state securities in 2014 can make AZN 2.6 bn.
Someone on the Luas noticed me and gave me one at face value. Thanks a million."
Generally, when a voucher is issued, a vendor agrees to redeem it at face value within a specified period of time.
Usually, newly issued bonds are sold at face value. Most investors confuse face value with market price.
It includes the introduction of kite marks for reputable ticket sales outlets and the establishment of a website allowing fans to exchange tickets at face value.
State law bars people from selling tokens, even at face value. "There are customer service phones for people who are having trouble getting tokens out of the machine," spokesperson Jocelyn Baker explains.
Electronic EE bonds are sold at face value with an annual purchase limit of $30,000.