assure

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Related to assuring: precariousness, peaky, foregone, diligently

assure (one) of (something)

To try to convince one of something or quell one's fears. The partners are getting nervous—we need to assure them of the deal's favorable terms. Can you please assure the boss of my ability to handle this project?
See also: assure, of

assure someone of something

to guarantee something to someone; to promise someone that something will happen or that a particular state exists. I want to assure you of our good intentions. Frequently, she had to assure herself of her basic worth.
See also: assure, of
References in periodicals archive ?
For electronic products, assuring access to, and storage of, files is a critical issue.
In facility projects, you'll often see a facility manager as the project leader, assuring that corporate goals are met, end users are satisfied and costs are kept within check.
Lesson 5: Assuring Partnership Tax Classification of the LLC
He also expressed his regrets over assuring of dismissal of CCPO, Karachi.
The Arjeplog facility will play a crucial role in BMW's plans to develop next-generation all-wheel-drive systems, along with assuring the automaker's Integrated Chassis Management (ICM) initiative takes root.
By starting now to work with government and industry to develop such a communications infrastructure, the insurance industry could play a central role in assuring homeland security far into the future.