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assure (one) of

To try to convince one of something or quell one's fears. The partners are getting nervous—we need to assure them of the deal's favorable terms. Can you please assure the boss of my ability to handle this project?
See also: assure, of

assure someone of something

to guarantee something to someone; to promise someone that something will happen or that a particular state exists. I want to assure you of our good intentions. Frequently, she had to assure herself of her basic worth.
See also: assure, of
References in periodicals archive ?
We know from trialling the Qantas Assure App that being incentivised to stay fit and healthy is popular among our members.
People can literally walk their way closer to their next flight by taking out Qantas Assure health insurance and earning Qantas Points by staying active.
National Heart Foundation CEO Professor Garry Jennings AO said Qantas Assure has been named as the exclusive national health insurance partner because it reinforces the health benefits of being active.
So to assure that there is consistent application--which is particularly key during the summer, when high ambient temperatures can cause the sealant to melt and possibly leave gaps in the seam--a system employing two DVT Legend 530 cameras, a SmartLink, brick lights, and a back light was engineered.
The selector must rely on advice and reliable testing from the technical staff to assure the product will sustain the desired number of network users without a significant drop in response time.
To investigate these issues and assure currency, selectors require ongoing support from the library's technical specialists.
Finally, evaluation of electronic products should focus on issues that assure a user-friendly interface.
Founded in 2003, Teneros has pioneered a new product category that assures continuity of operations for the mission-critical Microsoft applications fueling corporations worldwide -- the Teneros Application Continuity Appliance(TM).
This is why we worked with Cadence to assure a working flow with our FLEX architecture.
Teradyne validated its failure logs to assure their compatibly with Encounter Diagnostics' Chip Pad Pattern (CPP) format.
They can easily demonstrate and document the effectiveness of their underlying business processes and, through this single integrated platform, assure the integrity of the infrastructure -- UNIX servers and network devices -- that supports critical enterprise missions.
Bear Stearns, ADP: Enforce Compliance, Assure Integrity
It provides the ability to assure service levels of an eBusiness comprised of "back office" components, as well as external information feeds.
HydraWEB's application-aware balancing capability understands the application's availability to handle requests; if a problem in a server were to occur, the technology routes requests around those servers and applications to continue to assure smooth customer transactions.
CLAM, a leader in real-time disaster recovery, provides products and services to assure end user application availability.