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assure (one) of (something)

To try to convince one of something or quell one's fears. The partners are getting nervous—we need to assure them of the deal's favorable terms. Can you please assure the boss of my ability to handle this project?
See also: assure, of
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

assure someone of something

to guarantee something to someone; to promise someone that something will happen or that a particular state exists. I want to assure you of our good intentions. Frequently, she had to assure herself of her basic worth.
See also: assure, of
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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References in periodicals archive ?
So to assure that there is consistent application--which is particularly key during the summer, when high ambient temperatures can cause the sealant to melt and possibly leave gaps in the seam--a system employing two DVT Legend 530 cameras, a SmartLink, brick lights, and a back light was engineered.
assure top quality and efficient service on its full range of mixers including small laboratory types.
AFA will work to assure that federal tax law continues to provide reforestation tax incentives.
AFA members and cooperating organizations will be encouraged to work at the state level to assure that these programs operate effectively in terms of both water quality protection and the continuation of productive forest t management.
It is failing now and needs adjustment to assure that Congress and the administrative branches will work in a more cooperative manner for the good of our nation and the world.
The selector must examine command structures, screen displays, system responses, and help screens to assure reasonable functionality.
The selector must rely on advice and reliable testing from the technical staff to assure the product will sustain the desired number of network users without a significant drop in response time.
To investigate these issues and assure currency, selectors require ongoing support from the library's technical specialists.
Finally, evaluation of electronic products should focus on issues that assure a user-friendly interface.
banks, through examinations or other mechanisms, to assure that these investments would not pose any undue risk to the safety and soundness of the U.S.