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assure (one) of

To try to convince one of something or quell one's fears. The partners are getting nervous—we need to assure them of the deal's favorable terms. Can you please assure the boss of my ability to handle this project?
See also: assure, of

assure someone of something

to guarantee something to someone; to promise someone that something will happen or that a particular state exists. I want to assure you of our good intentions. Frequently, she had to assure herself of her basic worth.
See also: assure, of
References in periodicals archive ?
We know from trialling the Qantas Assure App that being incentivised to stay fit and healthy is popular among our members.
People can literally walk their way closer to their next flight by taking out Qantas Assure health insurance and earning Qantas Points by staying active.
National Heart Foundation CEO Professor Garry Jennings AO said Qantas Assure has been named as the exclusive national health insurance partner because it reinforces the health benefits of being active.
So to assure that there is consistent application--which is particularly key during the summer, when high ambient temperatures can cause the sealant to melt and possibly leave gaps in the seam--a system employing two DVT Legend 530 cameras, a SmartLink, brick lights, and a back light was engineered.
The selector must rely on advice and reliable testing from the technical staff to assure the product will sustain the desired number of network users without a significant drop in response time.
To investigate these issues and assure currency, selectors require ongoing support from the library's technical specialists.
Finally, evaluation of electronic products should focus on issues that assure a user-friendly interface.