assumed

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Related to assumedly: assumably

an assumed name

1. A name that one uses to conceal their true identity. The suspect is Tom Jordan, but we think he's using an assumed name these days. A: "It'll be all right—we'll just go on the run, and cut and dye our hair, and start using assumed names." B: "Have you lost your mind?" Though she had begun to use an assumed name, the police still caught up to her.
2. A name used publicly by a business that differs from its incorporated name; a DBA ("doing business as") name. I know their company is Wordsmith, Inc., but I think they use an assumed name in some territories. A: "You may not know FlemCorp Inc. because I'm pretty sure they have an assumed name. Smile Town, maybe?" B: "Oh yeah, I've heard of Smile Town." Are bakeries required to have cutesy assumed names? It sure seems like it!
See also: an, assumed, name

assume a low profile

To maintain a minimal degree of public notice or exposure; to avoid drawing attention, scrutiny, or observation to oneself. In contrast to her predecessor, the new governor has assumed a low profile, making greater inroads behind closed doors while largely staying out of the public spotlight. It can be hard for celebrities to assume a low profile when they go out in public.
See also: assume, low, profile

assume airs

To think or behave as though one is superior to others or better than one really is; to have or assume a pretentious or self-aggrandizing attitude. I think John is really a decent fellow at heart, but I really wish he wouldn't assume such airs about his writing abilities. Stop assuming airs, Mary, you're not some world-class actor—you're just an amateur like the rest of us!
See also: air, assume

assume liability for

To take responsibility for something, typically a cost or expense. When you signed the contract, you assumed liability for fees like this.
See also: assume, for
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

assume liability for something

to accept the responsibility for paying a cost. Mr. Smith assumed liability for his son's student loans. The store assumed liability for the injured customer's hospital bills.
See also: assume, for
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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