as much as the traffic will bear


Also found in: Financial.

as much as the traffic will bear

The maximum amount that customers are willing to pay. I will charge as much as the traffic will bear—I need to make a profit, you know!
See also: bear, much, traffic, will
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

as much as the traffic will bear

as much as the trade or market will tolerate; as much as is economically viable.
See also: bear, much, traffic, will
Farlex Partner Idioms Dictionary © Farlex 2017
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