be sold on (something)(redirected from are sold on it)
be sold on (something)
To be confident in or convinced about something's viability, veracity, etc., often to the point of being enthusiastically supportive of it. I don't know, this plan still sounds pretty risky to me—I'm not sold on it yet. After seeing the presentation, I'm sold on this investment—let's do it!
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.
be ˈsold on something(informal) be very enthusiastic about something: We were really sold on the idea.
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