be ripe for the picking

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be ripe for the picking

To be in an ideal position or at the perfect stage to be utilized, benefited or profited from, taken advantage of, exploited, etc. (Alludes to fruit being at the right stage to be harvested.) Assert our brand early and aggressively enough, and this new market will be ripe for the picking. I heard that massive company just dropped their current PR team—that contract is ripe for the picking! This land is ripe for the picking if we can get the locals to sign over the rights to it.
See also: picking, ripe
References in periodicals archive ?
While many of the opportunities are low-hanging fruit that are ripe for the picking, the more challenging projects will require creative thinking and skilled integration," says Shuster.