approach

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seagull approach

business slang A management style or approach in which the manager only becomes involved in a matter when a problem is perceived to have arisen, especially when they have little other knowledge about said matter and only cause more problems as a result of their involvement. I'm sick of this new boss's seagull approach. If he would just let us get on with our work instead of swooping in every time there's a hiccup, we'd nearly be finished by now!
See also: approach, seagull

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun

carrot and stick

A motivational tactic that uses a reward and punishment system to encourage improved performance or behavior. Companies are slowly learning that the carrot and stick approach to management is ineffective—employees are much more motivated to do a better job when they are recognized for their hard work.
See also: and, carrot, stick

softly, softly approach

A calm and thoughtful method for dealing with a problem. Primarily heard in UK, Australia. When dealing with unmotivated teens, the softly, softly approach doesn't always work—sometimes you have to do something to get their attention. Many parents use the softly, softly approach when trying to calm their toddlers' tantrums.
See also: approach, softly

approach (one) about

To ask someone something, often in a cautious way. When is the best time to approach the boss about taking a leave of absence? I can't propose yet, I still have to approach Julie's dad about it. Have the producers approached you about taking the role yet?
See also: approach

approach someone about someone or something

to ask someone about someone or something, usually with tact and caution. Wally has been acting strangely. I will approach Judy about him. She approached Tom about the broken window.
See also: approach

carrot and stick

Reward and punishment used as persuasive measures, as in Management dangled the carrot of a possible raise before strikers, but at the same time waved the stick of losing their pension benefits . This term alludes to enticing a horse or donkey to move by dangling a carrot before it and, either alternately or at the same time, urging it forward by beating it with a stick. [Late 1800s]
See also: and, carrot, stick

carrot and stick

COMMON If someone uses a carrot and stick method to make you do something, they try to make you do it, partly by offering you rewards and partly by threatening you. But Congress also wants to use a carrot and stick approach to force both sides to negotiate an end to the war. With the announcement that the hostages are to be released, it appears that Washington's new carrot-and-stick policy may already have brought results. Note: Carrot and stick are used in many other structures with a similar meaning. Protests continued, however, so the authorities substituted the carrot for the stick. When the Security Council waves a stick at an offending country, the secretary-general can also offer a carrot as encouragement. Note: The idea behind this expression is that an animal such as a donkey can be encouraged to move forward either by dangling a carrot in front of it or by hitting it with a stick. The carrot represents the tempting offer and the stick represents the threat.
See also: and, carrot, stick

carrot and stick

the promise of reward combined with the threat of force or punishment.
The image in this expression is of offering a carrot to a donkey to encourage it to move and using a stick to beat it if it refuses to budge.
1998 New Scientist And if your powers of persuasion prove insufficient, here's a carrot and stick policy.
See also: and, carrot, stick

a/the softly-ˈsoftly approach

(British English, informal) a/the gentle, patient and careful way of doing something, especially when dealing with people: The police are now trying a more softly-softly approach with football hooligans. OPPOSITE: like a bull in a china shop
See also: approach
References in periodicals archive ?
When these dynamic experiences are shaped and reshaped in narration, they may have a better chance of approaching breadth and depth with regard to personal understanding and awareness.
Later, when approaching the reference desk, the user had confidence in approaching the same librarian, having "broken the ice" at the computer station:
109, Accounting for Income Taxes is rapidly approaching.
Point solutions work for companies like CCE because existing solutions, while approaching the outer limits of their capabilities, do not need to be discarded.
What proved remarkable for the students' discussion and analysis of approaching literature through culture and vice versa, was their fascination with the three-dimensionality of this approach.
Hurwicz's principle is a way of approaching a highly uncertain choice with any desired mixture of pessimism and conservatism or optimism and speculation.
The company has a phenomenal opportunity to reinvent every aspect of the way it's approaching business in the MCAD market.
IC layout designers are essentially asking lithography engineers to resolve interconnect lines and patterns on wafers at dimensions approaching the wavelength of light used by the manufacturing equipment.
The appropriate error corrections, plus approach paths, are then sent via a DO-217 datalink transmitter to approaching aircraft.
The appropriate error corrections, plus approach points, are then sent via a DO-217 datalink transmitter to approaching aircraft.
The appropriate error corrections are then transmitted to approaching aircraft.