approach

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seagull approach

business slang A management style or approach in which the manager only becomes involved in a matter when a problem is perceived to have arisen, especially when they have little other knowledge about said matter and only cause more problems as a result of their involvement. I'm sick of this new boss's seagull approach. If he would just let us get on with our work instead of swooping in every time there's a hiccup, we'd nearly be finished by now!
See also: approach, seagull

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun

softly-softly approach

An approach that is cautious, tentative, gradual, and careful, especially to an overbearing degree. (Also written "softly, softly.") I just wish his parents didn't always take the softly-softly approach with him. The kid needs to learn how to be a bit more brazen and independent! I think we should use the softly, softly approach at this stage in development.
See also: approach

carrot and stick

A motivational tactic that uses a reward and punishment system to encourage improved performance or behavior. Companies are slowly learning that the carrot and stick approach to management is ineffective—employees are much more motivated to do a better job when they are recognized for their hard work.
See also: and, carrot, stick

softly, softly approach

A calm and thoughtful method for dealing with a problem. Primarily heard in UK, Australia. When dealing with unmotivated teens, the softly, softly approach doesn't always work—sometimes you have to do something to get their attention. Many parents use the softly, softly approach when trying to calm their toddlers' tantrums.
See also: approach, softly

approach (one) about

To ask someone something, often in a cautious way. When is the best time to approach the boss about taking a leave of absence? I can't propose yet, I still have to approach Julie's dad about it. Have the producers approached you about taking the role yet?
See also: approach

approach someone about someone or something

to ask someone about someone or something, usually with tact and caution. Wally has been acting strangely. I will approach Judy about him. She approached Tom about the broken window.
See also: approach

carrot and stick

Reward and punishment used as persuasive measures, as in Management dangled the carrot of a possible raise before strikers, but at the same time waved the stick of losing their pension benefits . This term alludes to enticing a horse or donkey to move by dangling a carrot before it and, either alternately or at the same time, urging it forward by beating it with a stick. [Late 1800s]
See also: and, carrot, stick

carrot and stick

COMMON If someone uses a carrot and stick method to make you do something, they try to make you do it, partly by offering you rewards and partly by threatening you. But Congress also wants to use a carrot and stick approach to force both sides to negotiate an end to the war. With the announcement that the hostages are to be released, it appears that Washington's new carrot-and-stick policy may already have brought results. Note: Carrot and stick are used in many other structures with a similar meaning. Protests continued, however, so the authorities substituted the carrot for the stick. When the Security Council waves a stick at an offending country, the secretary-general can also offer a carrot as encouragement. Note: The idea behind this expression is that an animal such as a donkey can be encouraged to move forward either by dangling a carrot in front of it or by hitting it with a stick. The carrot represents the tempting offer and the stick represents the threat.
See also: and, carrot, stick

carrot and stick

the promise of reward combined with the threat of force or punishment.
The image in this expression is of offering a carrot to a donkey to encourage it to move and using a stick to beat it if it refuses to budge.
1998 New Scientist And if your powers of persuasion prove insufficient, here's a carrot and stick policy.
See also: and, carrot, stick

a/the softly-ˈsoftly approach

(British English, informal) a/the gentle, patient and careful way of doing something, especially when dealing with people: The police are now trying a more softly-softly approach with football hooligans. OPPOSITE: like a bull in a china shop
See also: approach

band-aid approach/solution

A stopgap measure, a temporary expedient. This term applies the trade name for a small bandage, the Band-Aid, patented in 1924, to approaching or solving an issue in a makeshift way. It dates from the late 1960s and is approaching cliché status.
See also: approach, solution
References in periodicals archive ?
The three proposed options for calculating operational risk are the basic indicator approach, the standardized approach, and the advanced measurement approaches (AMA).
* How chemical and mechanical approaches can be successfully "married" in a common approach to reach high quality and low cost production
The term "object oriented" is borrowed from the programming world and (in a very simplistic definition) approaches the creation of large programs (or Web sites, in this case) by breaking them into many smaller self-contained modules or objects, each performing a specific task.
Given the shortcomings of these approaches, what is needed is an expansion of the quality-of-life vision and mission to encompass behavioral care.
Some focus primarily on the personal experiences of those who have tried to use Douglass's Narrative in the classroom, including the approaches they have taken and the responses of their students.
This and other emphases are apparent in several of the major approaches to religious education now being used in parishes.
There are three general approaches to fund the system with real assets.
Merged social service funding approaches at the national level would, of course, require major statutory change, and for that reason AAHSA sees that as a "long-range vision," says Peres.
In her first chapter, "State Formation and Social Policy in the United States," she argues that conventional or popular approaches to examining welfare state development - the logic of industrialism approach, the national values approach, the welfare capitalism approach, and the political class struggle approach - all fall short of explaining the evolution of the American welfare state.
McCloud Hodges provides an excellent discussion of early concerns regarding the cost approach in "Three Approaches?" noting that criticism of the approach appeared as early as 1928, when the National Association of Real Estate Boards described the cost approach as unsound, inaccurate, and misleading.(3) In addition, in "Rethinking the Cost Approach," Richard Marchitelli observes, "The cost approach, as traditionally taught and employed, has outlived its usefulness and should play a far more limited role in the appraisal process."(4) In the same article, Marchitelli points out that making adjustments for depreciation is wholly subjective and thus virtually meaningless.
Single level approaches at north and south ends (the latter accommodating the 1800 [m.sup.2] premises of the anchor tenant) ramp up several metres to the level of the station platforms.
Both approaches were evident in February, though the first approach proved paramount.
Instead, scientific research, new management approaches, and policymaking efforts must proceed simultaneously.
All of the studies point to a need for alternative service delivery approaches to providing employment services to people with developmental disabilities.
At the same time, computers have opened up novel approaches to teaching the basic concepts of statistics.