approach

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seagull approach

business slang A management style or approach in which the manager only becomes involved in a matter when a problem is perceived to have arisen, especially when they have little other knowledge about said matter and only cause more problems as a result of their involvement. I'm sick of this new boss's seagull approach. If he would just let us get on with our work instead of swooping in every time there's a hiccup, we'd nearly be finished by now!
See also: approach, seagull

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun

softly-softly approach

An approach that is cautious, tentative, gradual, and careful, especially to an overbearing degree. (Also written "softly, softly.") I just wish his parents didn't always take the softly-softly approach with him. The kid needs to learn how to be a bit more brazen and independent! I think we should use the softly, softly approach at this stage in development.
See also: approach

carrot and stick

A motivational tactic that uses a reward and punishment system to encourage improved performance or behavior. Companies are slowly learning that the carrot and stick approach to management is ineffective—employees are much more motivated to do a better job when they are recognized for their hard work.
See also: and, carrot, stick

softly, softly approach

A calm and thoughtful method for dealing with a problem. Primarily heard in UK, Australia. When dealing with unmotivated teens, the softly, softly approach doesn't always work—sometimes you have to do something to get their attention. Many parents use the softly, softly approach when trying to calm their toddlers' tantrums.
See also: approach, softly

approach (one) about

To ask someone something, often in a cautious way. When is the best time to approach the boss about taking a leave of absence? I can't propose yet, I still have to approach Julie's dad about it. Have the producers approached you about taking the role yet?
See also: approach

approach someone about someone or something

to ask someone about someone or something, usually with tact and caution. Wally has been acting strangely. I will approach Judy about him. She approached Tom about the broken window.
See also: approach

carrot and stick

Reward and punishment used as persuasive measures, as in Management dangled the carrot of a possible raise before strikers, but at the same time waved the stick of losing their pension benefits . This term alludes to enticing a horse or donkey to move by dangling a carrot before it and, either alternately or at the same time, urging it forward by beating it with a stick. [Late 1800s]
See also: and, carrot, stick

carrot and stick

COMMON If someone uses a carrot and stick method to make you do something, they try to make you do it, partly by offering you rewards and partly by threatening you. But Congress also wants to use a carrot and stick approach to force both sides to negotiate an end to the war. With the announcement that the hostages are to be released, it appears that Washington's new carrot-and-stick policy may already have brought results. Note: Carrot and stick are used in many other structures with a similar meaning. Protests continued, however, so the authorities substituted the carrot for the stick. When the Security Council waves a stick at an offending country, the secretary-general can also offer a carrot as encouragement. Note: The idea behind this expression is that an animal such as a donkey can be encouraged to move forward either by dangling a carrot in front of it or by hitting it with a stick. The carrot represents the tempting offer and the stick represents the threat.
See also: and, carrot, stick

carrot and stick

the promise of reward combined with the threat of force or punishment.
The image in this expression is of offering a carrot to a donkey to encourage it to move and using a stick to beat it if it refuses to budge.
1998 New Scientist And if your powers of persuasion prove insufficient, here's a carrot and stick policy.
See also: and, carrot, stick

a/the softly-ˈsoftly approach

(British English, informal) a/the gentle, patient and careful way of doing something, especially when dealing with people: The police are now trying a more softly-softly approach with football hooligans. OPPOSITE: like a bull in a china shop
See also: approach
References in classic literature ?
The beast was lying down as Tarzan approached, but he rose as the ape-man reached his side.
The canoes approached near enough to gain a full view of them, but they were not to be brought to a parley.
The poor wretch approached with hesitation, the alternate dread of famine and of white men operating upon his mind.
As Tarzan approached, the beast turned, snarling, toward him, struggling to extricate itself; but one great limb across its back and the smaller entangling branches pinioning its legs prevented it from moving but a few inches in any direction.
As he approached the mighty cat the creature stepped warily to one side, and the ape-man brushed past him within a foot of the dripping jaws, and as he continued on through the forest the panther followed on behind him, as a hound follows at heel.
Slowly they approached and slowly I shrank back from the awful horror of them.
Country in which there are precipitous cliffs with torrents running between, deep natural hollows, confined places, tangled thickets, quagmires and crevasses, should be left with all possible speed and not approached.
Eradication can be approached by 2 paths: the first (and the one now pursued in some clinics) is to vigorously treat active infection with HIV drugs, the second is to target the remaining latently infected T cells ("the reservoir").
One semester, I realized how frustrating my approach to defining the Gothic was when a student approached me two weeks into the course to ask me why I teach a class about a topic I can't even define.
When we approached authors for contributions, many felt they wanted to refine their papers--either because of direct responses received at the seminar or because of the influence of others' seminar papers on their initial perspective.