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approach (one) about
To ask someone something, often in a cautious way. When is the best time to approach the boss about taking a leave of absence? I can't propose yet, I still have to approach Julie's dad about it. Have the producers approached you about taking the role yet?
A motivational tactic that uses a reward and punishment system to encourage improved performance or behavior. Often hyphenated and used as a modifier before a noun. Companies are slowly learning that the carrot-and-stick approach to management is ineffective—employees are much more motivated to do a better job when they are recognized for their hard work.
An approach to something that involves many different things, often to the point of excess or redundancy. An allusion to the phrase "everything but the kitchen sink," meaning nearly everything one can reasonably imagine. If this launch fails, we'll go bankrupt, so we need to take a kitchen-sink approach when we troubleshoot the app before it goes live. The politician has taken a kitchen-sink approach to her election campaign, promising to fix every political issue under the sun.
In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
business slang A management style or approach in which the manager only becomes involved in a matter when a problem is perceived to have arisen, especially when they have little other knowledge about said matter and only cause more problems as a result of their involvement. I'm sick of this new boss's seagull approach. If he would just let us get on with our work instead of swooping in every time there's a hiccup, we'd nearly be finished by now!
In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
softly, softly approach
A calm and thoughtful method for dealing with a problem. Primarily heard in UK, Australia. When dealing with unmotivated teens, the softly, softly approach doesn't always work—sometimes you have to do something to get their attention. Many parents use the softly, softly approach when trying to calm their toddlers' tantrums.
An approach that is cautious, tentative, gradual, and careful, especially to an overbearing degree. (Also written "softly, softly.") I just wish his parents didn't always take the softly-softly approach with him. The kid needs to learn how to be a bit more brazen and independent! I think we should use the softly, softly approach at this stage in development.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
approach someone about someone or something
to ask someone about someone or something, usually with tact and caution. Wally has been acting strangely. I will approach Judy about him. She approached Tom about the broken window.
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
a/the softly-ˈsoftly approach(British English, informal) a/the gentle, patient and careful way of doing something, especially when dealing with people: The police are now trying a more softly-softly approach with football hooligans. OPPOSITE: like a bull in a china shop
Farlex Partner Idioms Dictionary © Farlex 2017
A stopgap measure, a temporary expedient. This term applies the trade name for a small bandage, the Band-Aid, patented in 1924, to approaching or solving an issue in a makeshift way. It dates from the late 1960s and is approaching cliché status.
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer