Signifying a continuous increase or decrease beyond that which has already been counted or measured. In the area, we have over 5,000 supporters and counting. Ten minutes and counting before the match begins!
— and countingused to indicate that a number or amount is going up and is set to rise further.
The expression originated in the terminology of countdowns (e.g. for the launch of a rocket), to indicate that a count was still in progress (as in ‘T minus 15 minutes and counting ’)—although in a literal countdown, of course, the number goes down rather than up.
2000 Art Business News In recent years, the number of millionaires in this country has doubled to 8 million and counting.