be sold on (something)

(redirected from am sold on)

be sold on (something)

To be confident in or convinced about something's viability, veracity, etc., often to the point of being enthusiastically supportive of it. I don't know, this plan still sounds pretty risky to me—I'm not sold on it yet. After seeing the presentation, I'm sold on this investment—let's do it!
See also: on, sold

be ˈsold on something

(informal) be very enthusiastic about something: We were really sold on the idea.
See also: on, sold, something