be on the up and up

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be on the up and up

1. To be honest and respectable. If your behavior isn't on the up and up, no one here will trust you.
2. To be increasingly successful. I'm investing in that company because it's on the up and up these days.
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on the up and up

1. Strictly honest, respectable, and strait-laced. Often hyphenated as "on the up-and-up." Primarily heard in US. If your behavior isn't on the up and up, no one here will trust you. Don't bother trying to bribe him—he's the only politician in this city who's on the up-and-up.
2. Becoming increasingly successful. Often hyphenated as "on the up-and-up." Investors are jumping on board after a number of financial analysts predicted that the company's stock was on the up and up. Wow, another promotion? Sarah's really on the up-and-up these days, isn't she?
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on the up and up

AMERICAN
If a person or an activity is on the up and up it is honest or legal. We'd like to know where the money came from. It may have been on the up-and-up. I'm an old man and I'm a pretty good judge of men. If you're honest and on the up and up, I'll be able to tell it.
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on the up and up

1 steadily improving. informal 2 honest or sincere. informal, chiefly North American
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on the ˌup and ˈup

(informal)
1 (British English) getting better, becoming more successful, etc: Her health is on the up and up. Soon she’ll be out of hospital.Business is on the up and up.
2 (American English) honest: Before we give him the job, are you sure he’s on the up and up?
See also: and, on, up