always the bridesmaid, never the bride

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always the bridesmaid, never the bride

Said of one who is never the most important person in a particular situation or the winner of some particular thing. When will I get a promotion? I'm so sick of being always the bridesmaid, never the bride. This is the fifth time I've come in second place—always the bridesmaid, never the bride.
See also: always, bride, never

always the bridesmaid

If someone is always the bridesmaid, they are always the second most successful or important person in a situation and never the most successful or important. Ian McEwan, favourite for every literary prize from the Booker to the Whitbread but always the bridesmaid, finally won something for `Atonement'. Note: People sometimes use the full expression always the bridesmaid, never the bride. Her win in this race helped to destroy the idea that she is always the bridesmaid, never the bride.
See also: always, bridesmaid

always the bridesmaid

used to refer pityingly to someone who seems always to be allocated to a subsidiary function, and is never invited to take the lead.
The expression probably originated in the words of a 1917 song by Charles Collins , Fred W. Leigh , and Lily Morris : ‘Why am I always the bridesmaid, never the blushing bride?’.
See also: always, bridesmaid
References in periodicals archive ?
I've been to a lot of weddings and I have a massive collection of bridesmaid dresses, always the bridesmaid never the bride.
We got there in 2009 and Warrington beat us and that's a bittersweet memory for me personally, and lots of the lads played in the 2006 final when they lost as well (to St Helens at Twickenham), so we're always the bridesmaid never the bride.
ALWAYS the bridesmaid never the bride - that's Jimmy White's unwanted label in snooker's world championship.
Said captain Rachel McCarthy: "It was getting to being a bit of a nightmare scenario, always the bridesmaid never the bride.