allow (something) full play

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allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.
See also: allow, full, play
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
In a very funny scene in a public park, where Grant's fumbling persona is allowed full play, Marcus and Will connect.
About a Boy
Thus the variety and the range of current conceptual alternatives are allowed full play.
Les Romains chretiens face a l'histoire de Rome. Histoire, christianisme et romanites en Occident dans l'Antiquite tardive (IIIe-Ve siecles)
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