advertise

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it pays to advertise

Advertising is advantageous (by bringing more attention, money, business, etc.) to whatever is being promoted. A: "Oh, I've seen videos of your performances online!" B: "Wow, it pays to advertise, huh?" We've gotten 10 orders since that ad campaign launched this morning—it pays to advertise, all right!

advertise for

To make information known to a wider audience, usually with the intention to obtain or sell a product or service. When her house needed repairs, Kelly advertised for a handyman. The company hired me to advertise for their new product line.

See also: advertise

advertise for someone or something

to advertise one's intention to purchase something or hire a particular type of person. Did you advertise for a new receptionist?

See also: advertise

advertise something for (a price)

to make known by public notice that something is to be sold at a particular price. Is this the one that was advertised for a dollar?

See also: advertise

advertise something for something

to make known by public notice, such as broadcast or print notice, that something is available for purchase or rent. Was this apartment advertised for rent?

See also: advertise

References in periodicals archive ?

It is shown in Table 3 that in advertise-then-price games the proportion of 'no advertise' dominates the proportion of 'all advertise.' However, there is a lot of noise.

Comparing the advertise-with-price games and the advertise-then-price games, the proportion of 'all advertise' decreases from 0.845 to 0.03, and the proportion of 'no advertise' increases from 0 to 0.755.

In session ATP1, ATP3 and ATP5, subjects choose the weakly dominant strategy 'not to advertise' at the very beginning, and the prices are maintained close to buyers' reservation price $2.00.

Each seller makes two decisions: what price to set, and whether to advertise to eliminate buyer search costs for their product.

Experimental evidence on advertising and price competition

Note that the incentive to advertise is greater the less prior information consumers have about product differences; that is, equilibrium advertising levels will be higher the more substitutable products are perceived to be ex ante.

2 The result that the incentive to advertise rises as the elasticity of demand for the advertised good falls is often attributed to Dorfman and Steiner (1954).

However, in both models the incentive to advertise disappears if it is known that products do not differ (see also Kihlstrom and Riordan 1984 and Bagwell and Ramey 1993).

Persuasive advertising and product differentiation

Smaller CPA firms do not advertise as much as larger CPA firms.

Small and large CPA firms that perceived their competitors were increasing advertising expenditures have a greater likelihood to advertise.

Small and large CPA firms that advertise have a great interest in gaining new clients.