The modified instrument was used to assess consumer skepticism toward advertising in general, as well as among five different media (newspaper, television, radio, magazine and the Internet) and for six product categories (pharmaceuticals, cosmetics, food, real estate, automobile and retailing) that were the most commonly advertised
categories in China.
In Nash equilibrium, all sellers get payoff zero and the buyers get payoff v; the buyers take the lowest advertised
While a portion of your job search may be devoted to locating posted positions, the only way to beat the odds and the competition is to actively market yourself and locate positions before they are advertised
* Ashfield Nursery School, Elswick, Newcastle ( advertised
November and March.
Finally, this catchall provision is one of the main sources of authority for regulating advertised
investment performance or rate of return.
In fact, the literature on persuasive advertising is generally fairly vague about exactly how advertising may affect preferences, or utility.(6) Typically it has been assumed that advertising enters a general utility function as a separate argument or, more directly, that advertising "shifts demand" for the advertised
Critics of the industry have been quick to seize upon studies indicating that teenage smokers disproportionately prefer the most advertised
In contrast, emotional advertising appeals to feelings and pleasure, which are related to the advertised
If an advertised
product's implied claims to contraceptive attributes failed, they had no acceptable means of recourse.
Given the potential for such inferences, we should expect that for nonstandardized goods whose quality is difficult to assess--surely the case with many advertised
services--price posting will not be a critical element in advertising.(3)
The lifting of the advertising restriction on doctors was given a boost by a court case involving two dentists who advertised
their service, raising the ire of the Royal College of Dental Surgeons.
Cigarette smoking is the most important preventable cause of death in the United States (1), yet cigarettes are one of the most heavily advertised
The second part, which was completed only by those respondents who indicated that they advertised
, addressed the reasons why they advertised
and the advertising media they used.
"When we advertised
on the Super Bowl in 1999, the objective was to dramatically increase awareness levels--and it worked," said Mary Beth McDade of Progressive.
"If you came into a physician's office with an ad for a drug you saw advertised
," suggests Dr.