softly, softly approach

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softly, softly approach

A calm and thoughtful method for dealing with a problem. Primarily heard in UK, Australia. When dealing with unmotivated teens, the softly, softly approach doesn't always work—sometimes you have to do something to get their attention. Many parents use the softly, softly approach when trying to calm their toddlers' tantrums.
See also: approach, softly

softly-softly approach

An approach that is cautious, tentative, gradual, and careful, especially to an overbearing degree. (Also written "softly, softly.") I just wish his parents didn't always take the softly-softly approach with him. The kid needs to learn how to be a bit more brazen and independent! I think we should use the softly, softly approach at this stage in development.
See also: approach
References in periodicals archive ?
THE British government has ordered a softly, softly approach to gaining the release of a Scots charity worker kidnapped in Georgia.
have pushed carefully planned messages into the market, slowly getting users familiar with the new services and taking a softly, softly approach to cultivating user demand.