snowball effect

(redirected from a snowball effect)

snowball effect

A situation in which the results or consequences of an action grow at an increasingly faster rate over time. Once the video game hit the market, word of mouth caused a snowball effect that made it the most popular and top grossing game of all time. She ignored her debt for so long that now, she's experiencing a snowball effect that threatens to crush her financially.
See also: effect, snowball
References in periodicals archive ?
Even after the break with the Dominican Republic Tuesday, relations with the Vatican are still safe, the Ministry of Foreign Affairs (MOFA) said, while academics also dispelled fears of a snowball effect.
Ex-Wales captain Gareth Thomas: Hoping for a snowball effect
AVOID THE SNOWBALL EFFECT If we are too emotional with the trading, a losing trade can often have a snowball effect, with the loss triggering a destructive impulsive mechanism that compels us to need to make the loss back right away.
"The situation is getting worse by the minute and we are starting to see a snowball effect within the chemical sector.
Organized efforts by the American Family Association, the Liberty Counsel, the Catholic League for Religious and Civil Rights, FOX TV's Bill O'Reilly, and others started a snowball effect that was felt by many of the "big box" stores.
Sophie-Marie Scouflaire of Medecins Sans Frontieres said cheaper drugs will create a snowball effect, allowing charities to buy and administer the treatments.
"But Garland's funeral kind of began a snowball effect."
"It's definitely a snowball effect." They passed up an offer to sell the company, and now "managing growth has become the biggest job."
I selected five subjects to interview for this study using the snowball sampling method.(4) That is, I asked the first subject to recommend the second subject, the second to recommend the third, and so on, thus creating a snowball effect.
"It's like a snowball effect: You get an initial snowball that grows and becomes an avalanche until the whole beta cell is destroyed," he explains.