shotgun approach

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shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
References in periodicals archive ?
At Snow Hill, we use a combination of Winged-T, West Coast, and Wish Bone, all rolled up into a shotgun approach. Our perfect play-calling combination for a game would be pass 45% and run 55%, predicated on the type of defense we see from game-to-game and down-to-down.