The country's biggest producer of geothermal energy has been given a seal of approval
by the Department of Environment and Natural Resources (DENR) that would make it easy for the renewable energy company to acquire permits for expansion and other projects.
Provided a firm's practices are consistent with the examining organization's established guidelines, the enterprise would be granted a seal of approval
, which can be displayed on the Web site.
Finally, a seal of approval can be thought of as a co-branding strategy (Grossman 1997; Park, Yun, Shocker 1996), wherein a web site aligns with a trusted third party in an attempt to gain the trust and/or confidence of potential customers (Krishnamurthy 2001).
Second, does the presence of a seal of approval logo influence consumer perceptions regarding online privacy?
Hence, the higher standard of privacy practice perceived by consumers due to the presence of a seal of approval may be unwarranted.
For more information or to request a Seal of Approval
participation packet, call (800) 882-8846.
Once these products become well accepted and without controversy, the subject of a Seal of Approval for regular coffee could be explored.
For coffee and tea, a Seal of Approval by a reputable medical organization would do much to restore confidence in these beverages as it strongly signals no health disadvantages and authoritative approval - without requiring mental strain on the part of the consumer.
One effort, as exemplified by the American Heart Association (AHA), has been the sale of the organization's reputation--its seal of approval.(1) Use of a seal of approval as a fundraising mechanism is an interesting development in the widespread practice of the granting of seals by nonprofit organizations, as is the subsequent competitive use by the for-profit recipient.
Thus, if a seal of approval from a professional group has a significant impact on a product's sales, past practice has permitted the company to reap virtually all of the economic benefit because the cost of obtaining and displaying a seal has been nominal or nothing.
Given the low volume of initial sales, a charge of $45,000 for the award of a seal of approval would be a significant barrier to entry.
The potential economic impact of a seal of approval is clearly illustrated by the ADA's endorsement of Crest.
What is required is not a seal of approval, but standards defining the terms used in the increasingly complex vocabulary of the food industry.