seal of approval

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seal of approval

An indication of one's endorsement or authorization of something. Despite the wording, the phrase does not typically refer to a physical seal. No, you can't start that construction project until the boss gives it his seal of approval.
See also: approval, of, seal

seal of approval

An endorsement of something or someone, as in Our candidate doesn't have the governor's seal of approval, or The new management gave the old refund policy their seal of approval. This idiom was used, and perhaps invented, as an advertising gimmick of Good Housekeeping Magazine, which gave its so-called "seal of approval" to products it endorsed; the products' packaging in turn bore a small emblem attesting to this endorsement. The noun seal here is used in the same sense as in set one's seal on.
See also: approval, of, seal