In an unusual ad campaign for the musical Jersey Boys, when customers opened a RedEye
newsrack, they heard Frankie Valli & the Four Seasons singing their oldie hit Sherry.
When a RedEye
lands in their lap, they're happy enough to read it, even downright enthusiastic about it, but if they have to cross the street to find an honor box and then fumble for a quarter--well, that's too much trouble, they tell us.
announcement quoted the frequent "Five on Five" contributor, Bag Boy, who wears a shopping bag over his head: "Facebook is for delusional people with too much time on their hands.
Moore doesn't expect the move to impact the average age of a RedEye
reader, which is 35.
The newspaper also produces content for a RedEye
Web site, Tribune said, which could lead to more consumer confusion because the Fox News program also has a "Red Eye" Web site and a blog.