puff piece

(redirected from a puff piece)

puff piece

A piece of writing that focuses on giving exaggerated praise or compliments to someone or something, rather than offering critical or insightful commentary. I thought the article would look at the process the author goes through when writing a new book, but it's just a puff piece. That magazine is nothing but puff pieces anymore—every issue is a "Best of" list.
See also: piece, puff
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

puff piece

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for "exaggerated praise" dates from about 1600; piece was added in the mid-1900s.
See also: piece, puff
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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References in periodicals archive ?
The April 2002, issue of Highlights, the bulletin of the Union's Toronto Secondary Unit, contains a puff piece promoting "Supporting our youth," described as an "innovative project that seeks to engage the interest and energy of the adult lesbian, gay, and transgender community in supporting lesbian, gay, bisexual, and transgender youth." The innovator of this project--who claims to have signed up 25 students and sponsors--is retired Catholic High School principal Stan Kutz, a former priest, who married, was divorced, and who now lives with a homosexual partner.
While one-too-many a puff piece on a "down-to-earth" celebrity or pure-hearted artist can throw one into the hands of the devil (at least for a moment).
"How are you going to keep this from being just a puff piece?" Neil Sampson asked.