non-apology apology

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non-apology apology

A statement that shares qualities with a typical apology but lacks admission of wrongdoing or an indication of remorse. Often used in public relations. I don't think he's sorry at all. I mean, come on—"I'm sorry you feel that way" is a classic non-apology apology.
See also: apology
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
It's good to see you took advice from his book and issued a real apology, not a non-apology apology."
* Kissinger's response to the "gas chambers" remark is something less even than a non-apology apology. The quotations "must be viewed in the context of the time," he said.