Based on these arguments, the applicant argued that its mark creates a double entendre or pun, which in turn creates an incongruity showing that pregnancy text is not merely descriptive.
1968) the court held that Sugar & Spice was registrable because it should be considered a double entendre for bakery products.
Because of its uncommonness, the applicant argued that that the public will more likely appreciate it as a double entendre and pun than if pregnancy text was a common expression that the public is accustomed to perceiving.
2012), the Board held that Talent Assurance did not present as a double entendre such that "the merely descriptive significance of the term talent would be lost in the mark as a whole.
The line, "Someday I'm gonna stand beside my King," rests alongside a double entendre
about some sugar in the bowl.