a dog and pony show
dog and pony show
An elaborately organized event used mainly for promotion or to drive sales. The car dealership had quite the dog and pony show this weekend in an attempt to sell their old inventory. To help draw attention to the company's new line of products, the manager took their dog and pony show on the road for a nationwide promotion.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
a dog and pony showAMERICAN
If you call an event such as a presentation a dog and pony show, you mean that it is intended to impress people, often to persuade them to buy something. I'm bombarding him and the others with charts, graphs, facts, and figures. The boss responds by dozing off during most of our dog and pony show. Ann and I sometimes do a dog and pony show at public libraries in the US. Note: This expression refers to circus acts involving dogs and horses.
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
a ˌdog and ˈpony show(American English, informal) a complicated presentation, event or display that is designed to attract people’s attention but which has little real content: They put on a dog and pony show in the hope of attracting new investors. ♢ The protest was just a dog and pony show designed to bring in the media.
Farlex Partner Idioms Dictionary © Farlex 2017