a dog and pony show
dog and pony show
An elaborately organized event used mainly for promotion or to drive sales. The car dealership had quite the dog and pony show this weekend in an attempt to sell their old inventory. To help draw attention to the company's new line of products, the manager took their dog and pony show on the road for a nationwide promotion.
a dog and pony showAMERICAN
If you call an event such as a presentation a dog and pony show, you mean that it is intended to impress people, often to persuade them to buy something. I'm bombarding him and the others with charts, graphs, facts, and figures. The boss responds by dozing off during most of our dog and pony show. Ann and I sometimes do a dog and pony show at public libraries in the US. Note: This expression refers to circus acts involving dogs and horses.