a bigger bang for the buck

a bigger bang for the buck

Greater value for the amount of money one is spending. It isn't one of the most popular brands, but this high-definition TV is a bigger bang for the buck because of its price. These bulk-grocery chains offer a bigger bang for the buck compared to traditional grocery stores.
See also: bang, big, buck, for
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

bigger bang for the buck

More for one’s money. The term was invented in 1954 by U.S. defense secretary Charles E. Wilson, who was advocating better use of defense appropriations, relying principally on nuclear deterrents; “bang” refers to a nuclear explosion. Later it was extended to numerous civilian contexts calling for better value. It echoes an older advertising slogan for a soft drink, “More bounce to the ounce.”
See also: bang, big, buck, for
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer