write on water

To have a fleeting impact, as opposed to a lasting legacy. People will forget these superficial pop stars in no time—their careers are written on water.

See also: on, water, write

See also:

be (like) water off a duck's back
be water off a duck's back
smart at
smart at (something)
smart from
smart from (something)
glance
bright shiny object
scratch beneath the surface
do (something) with a lick and a promise

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