where the rubber meets the road
The point at which someone's or something's efforts, resolve, or viability are put to the test; the point at which things become truly or meaningfully challenging. Their business model is sound, but drumming up continued support with the public throughout the year will be where the rubber meets the road.
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.
where the rubber meets the road
Fig. at the point in a process where there are challenges, issues, or problems. Now we have spelled out the main area of dissent. This is where the rubber meets the road.
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
where the rubber meets the road
Where the practical reality or crucial test is: "The sales effort is where the rubber meets the road in every competitive business" (Brian Tracy).
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.