small is beautiful

The belief, perspective, or mindset that things of a smaller scale are more aesthetically pleasing than those of a larger scale. Can be hyphenated if used before a noun as a modifier. The famed architect always incorporates a small-is-beautiful philosophy into all the buildings he designs. A lot of people think they need a big car as a status symbol, but I've always believed that small is beautiful.

small is beautiful

the belief that something small-scale is better than a large-scale equivalent.

Small is Beautiful is the title of a book by E. F. Schumacher , published in 1973 . The phrase is best known through its adoption as a slogan by environmentalists.