sell (someone, something, or oneself) short
To undervalue someone, something, or oneself; to underestimate or underappreciate the good qualities of someone, something, or oneself. Often used in negative constructions. Don't sell yourself short—your writing is really excellent! I know you don't like their pitcher, but you shouldn't sell him short. He's actually got some of the best stats in the league. I think they're selling this short. It's actually an incredibly good deal!
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.