in on the ground floor
Involved in something at its inception, especially a venture or investment. We're currently looking for investors for our exciting new project, so if you'd like to get in on the ground floor, be sure to let us know. After her wild success with her first product, many people wanted to be in on the ground floor for her next one. No one wanted to be in on the ground floor, but now that I've found success, they're all clamoring to join my company.
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