in glorious Technicolor

Of film, having a color image, as or as if created by the trademarked process known as Technicolor. They've restored the classic film and are presenting it for the first time ever in glorious Technicolor. I don't understand the obsession with taking old movies and showing them in glorious Technicolor. Just let them stay in black and white. I'm old enough to remember when theaters started showing movies in glorious Technicolor.