give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign. You need to give your kids' creativity full play at this age. Her vision for the project is solid, and I say we give it full play this quarter.

See also: full, give, play

See also:

give (one) a fresh start
don't give (something) a second thought
give (one) (the) clearance to (do something)
all in, be
be all in
give (one) a yell
give (one) the works
give (one) a holler
give (one) (one's) due
give (one) (some amount of) elbow room

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