gear toward (someone or something)

1. To be suited to or have a focus on a particular audience or objective. The company has made it clear that their newest product is geared toward tech-savvy professionals with disposable income to burn. The films are supposedly geared toward kids, but they are full of really dark and scary imagery. A: "I know Ulysses isn't geared toward the folks in a general college English class, but I want to have some Joyce on my syllabus." B: "Hmm, what a short story like Araby?"

2. To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "toward." Please gear this class toward beginners, so that the average person can keep up with you. I'm going to gear my new sci-fi show more toward female viewers. This system of planning is geared toward helping me achieve my goals for the year.

gear toward

or gear to

To alter something in order to meet needs, requirements, or expectations of someone or something: We must gear our presentation toward the younger members of the audience. The redesign of the aircraft was geared to making it use fuel more efficiently.