charge what the market will bear
business cliché You should charge as much money for a product or service as customers are willing to pay. We've been criticized for charging higher prices for our smartphones, but we have a growing base of dedicated users who choose ours over all other competitors, so we feel it's prudent to charge what the market will bear. Come on, you can't charge $100 for this dinky little thing—no one will buy it. You can only charge what the market will bear. We've got to charge what the market will bear. We're in this to make a profit, after all!
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.