before it was cool
Before something became well-known, widely accepted, or popular. Hey, I liked this band before it was cool—you guys are the lame ones just catching on now! A: "Back in the day, I considered was a geek for playing video games." B: "You did it before it was cool, Dad." A: "Isn't that guy so annoying?" B: "I know, he acts like he did everything before it was cool!"
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