be all about (someone, something, or oneself)
1. To be focused on someone or something as the subject or topic. This documentary is all about the fashion industry. I think the book is really all about the ways that we deceive ourselves. Advertising is all about subtle manipulation, is it not?
2. To be completely preoccupied with oneself. She's all about herself these days, so I doubt she even heard a word you said. I really wish he'd find a nice girl and settle down. He'll live a lonely life if he's continues to be all about himself. Kids are all about themselves, and that's how they're supposed to be at that stage.
3. To be passionate about or very much in favor of someone or something. Yes I'd like one! I'm all about getting free stuff! I never liked them as a group, but I'm all about their solo projects. I had no idea you were all about French film. Sure, you can come to the film festival with me!
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