what the traffic will bear

The maximum amount that customers are willing to pay. We've got to charge what the traffic will bear. We're in this to make a profit, after all! Well, they went beyond what the traffic will bear, and their sales tanked as a result. What did they expect would happen?

See also: bear, traffic, what, will

See also:

charge as much as the traffic will bear
charge what the traffic will bear
as much as the traffic will bear
if that
give 110%
as far as possible
do (something) up brown
do it up brown
do up brown
build-out

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