charge what the traffic will bear

charge what the traffic will bear

To charge the maximum amount that customers are willing to pay. We've got to charge what the traffic will bear. We're in this to make a profit, after all! Come on, you can't charge $100 for this dinky little thing—no one will buy it. You can only charge what the traffic will bear. Charge what the traffic will bear, and you'll find yourself running a very lucrative business.

See also: bear, charge, traffic, what, will

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